The idea of celebrating World Sparrow Day came up during an informal discussion over tea at the Nature Forever Society's office. This caught our fancy for its potential to make a positive difference to the fate of the House Sparrow and we started working upon it. The idea was to earmark a day for the House Sparrow to convey the message of conservation of the House Sparrow and other common birds and also mark a day of celebration to appreciate the beauty of the common biodiversity which we take so much for granted. Nature, we must understand, does not come with a lifetime guarantee.

World Sparrow Day also has a broader vision to provide a platform where people who are working on the conservation of the House Sparrow and other common birds can network, collaborate and exchange conservation ideas which will lead to better science and improved results. It aims to provide a meeting ground for people from different parts of the world to come together and form a force that can play an important role in advocacy and in spreading the awareness on the need of conserving common biodiversity or species of lower conservation status.

With this simple idea we started working on the idea communicating with like-minded people and conservation partners. Since then we have communicated with several national and international organisations many of which have promised to promote the event in their part of the world. Through this website we are looking forward to many organizations and like-minded people to come forward and celebrate the event, wherever they may be.